This grass roots movement began with a simple idea: To give back and support those who have given whatever it took. In 2014, a group of local firefighters engaged in a grueling kayaking trip, paddling the Neuse River, starting in North Raleigh at Falls Lake, to New Bern, a total of 193 miles. They asked for a minimum sponsorship of just a penny a mile, totaling $1.93. Two years ago, they divided the proceeds between Firefighters Assisting Armed Forces Families (FFAAFF), My US VeteranCorp (MYUSVC). They also used donations to assist at least two families of veterans. 

Ian S. McClanahan was wounded in a training incident in Nevada. He was also a Volunteer Firefighter in the small town of Fremont, NC. He is currently being treated at Walter Reed, has undergone over 140 surgeries, and is expected to have hundreds more. They assisted also US Marine Ryan Wightman and his wife Melissa.

​Last year, they again supported those two organizations, and they additionally chose Kimberly Fix, a combat veteran who suffered a severe Traumatic Brain Injury after being rear ended on the Italian highway in Vicenza, Italy. 
Rivers know this: there is no hurry. We shall get there some day.
- A. A. Milne, Pooh's Little Instruction Book

This year, the firefighters will sponsor the family of Dane Waggett, in honor of this firefighter who suffered a brain aneurysm and passed away on the operating table in January 2017.